Visual
identity

The complete graphic system that makes your brand recognizable, consistent and memorable wherever it shows up.

LIS Creative Studio visual identity project 4 to 7 weeks

Your brand,
as a system

Your visual identity is the graphic language of your brand, that whole set of elements that lets someone recognize you without even reading your name.

Logo, colors, typefaces and graphic elements, all of them designed to work together as one system instead of as loose pieces.

It's where communicating with intention starts, and the natural step before building your website or your social media content (otherwise you end up paying twice).

I want my identity
Buenas Marcas visual identity applied on a t-shirt

01

Research

1 week

We get to know your business, your audience and the visual references that inspire you, which is everything we need to make thoughtful decisions.

02

Creative
Direction

1 week

This is where the visual concept of your brand takes shape, and we define the aesthetic starting point and the line that will guide the whole design.

03

Design

2 weeks

We develop every piece of the identity: logo, the complete visual system and its applications.

04

Implementation
and Delivery

2 weeks

Your identity gets applied to real pieces, and you receive the files and a Brand Guidelines manual so you can use it on your own.

A well-built visual identity saves your business thousands of future decisions, because everything starts from it

What you get

01

Logo system

Main logo, secondary versions, icon and variations for light and dark backgrounds.

02

Color palette

Primary and secondary colors with their codes for web (HEX, RGB) and print (CMYK, Pantone).

03

Typography

A selected type family with clear hierarchies for headings, body text and highlights.

04

Graphic elements

Icons, illustrations (when it makes sense) and visual elements that complete the system and give it personality.

05

Your brand in real life

Mockups of your identity applied to real pieces, so you can see how your brand lives in the world before it goes out.

06

Brand Guidelines

The user guide for your brand: what you can do, what you can't, and how to apply each element consistently.

07

Ready-to-use files

Everything in PNG, JPG and PDF, so you can print, post and share from day one.

08

Client portal and 2 rounds of revisions

You can follow the whole project in your client portal, with two rounds of revisions included to get to the result you're looking for.

Frequently asked questions

What does the service include?

The logo and its variations, color palette, primary and secondary typefaces, an icon system and basic applications: business cards, email signature and social media profiles.

How long does it take?

Between 4 and 7 weeks, depending on the review and feedback cycles.

What kind of businesses is it for?

Architecture, interior design and real estate studios and creative brands, and also founders and independent professionals who want to build their brand presence.

Do I get the files in every format?

Yes, you get vector formats (AI, PDF, SVG) and digital formats (PNG, JPG), so you can use your identity anywhere.

How does payment work?

Prices are in USD, with 50% to start the project and 50% at final delivery.

Limited spots

Is it time to
build your brand?

Tell me what stage your project is at and I'll get back to you with the next steps.

Get in touch
Brand applications designed by LIS Creative Studio