[02] — visual identity
The complete graphic system to make your brand recognizable, coherent and memorable across any medium.
[what it is]
Visual identity is the graphic language of your brand. The set of elements that make someone recognize you without needing to read your name.
Logo, colors, typography, graphic elements — but designed as a coherent system, not as loose pieces.
It's the starting point for communicating with intention. And the natural step before building your website or social content.
[process]
01
Research
1 week
We learn about your business, your audience and the visual references that inspire you. Everything we need to make informed decisions.
02
Creative
Direction
1 week
Your brand's visual concept takes shape. We define the aesthetic starting point and the direction that will guide all design.
03
Design
2 weeks
We develop all identity pieces: logo, complete visual system, applications and templates.
04
Implementation
& Delivery
2 weeks
The identity is applied to real supports. File delivery and Identity Manual so you can use it independently.
A well-built visual identity saves the business thousands of future decisions. Everything stems from it.
[deliverables]
01
Logo system
Primary logo, secondary versions, icon and variants for light and dark backgrounds.
02
Color palette
Primary and secondary colors with codes for web (HEX, RGB) and print (CMYK, Pantone).
03
Typography
Selected type family and usage hierarchies defined for headings, body and highlights.
04
Graphic elements
Iconography, illustrations (if applicable) and visual elements that complement the system and give it personality.
05
6 social media templates
Editable pieces to communicate on social media consistently, without designing each post from scratch.
06
4 mockups
Identity applications on real supports so you can see how your brand lives in the world.
07
Identity Manual
Your brand usage guide: what you can do, what you can't, and how to apply each element consistently.
08
Editable files
Everything in PNG, JPG and PDF. To print, publish and share from day one.
09
Client portal + 2 revision rounds
Progress tracking in Notion and Trello. Two revision rounds included to reach the result you're looking for.
[which one is for me?]
Visual Identity gives you the complete graphic system: everything you need for your brand to be visual and coherent.
Complete Branding adds the strategic layer: deep research, documented brand strategy, naming and double the mockups. For projects starting from scratch or needing to rethink their identity from the root.
If you're unsure, write to me and I'll help you figure out which one makes more sense for your project.