[01] — complete branding
Full brand building: from strategy to implementation. For projects that need more than just a logo.
[process]
The process has 5 stages. Each one has a clear objective, an estimated duration and your active participation.
01
Research
1 week
We get to know each other. We work on the Brand Book: who you are, who you're talking to, what sets you apart and where you want to go.
02
Creative
Direction
1 week
We develop the overall brand concept. Based on everything we learned, design starts to take shape.
03
Design
2–3 weeks
We build all the graphic pieces. Logo system, typography, colors, elements, applications.
04
Implementation
2–3 weeks
The brand comes to life. You see it working in print, digital and outdoor. We give you the usage guide so you always know how to apply it.
05
Final Delivery
2 weeks
Files in all editable formats + complete Brand Manual. The project closes, but the relationship doesn't.
Branding is not just the logo. It's the complete experience someone has with your brand before, during and after buying from you.
[deliverables]
01
Brand strategy
Brand Book with business, audience, competition and positioning analysis. The north star for all visual decisions.
02
Naming
If the project needs it, we work on the brand name from scratch.
03
Logo system
Primary logo, secondary versions, icon and variants for light and dark backgrounds.
04
Complete visual identity
Color palette, typography, graphic elements, illustrations (if applicable) and iconography.
05
6 social media templates
Editable pieces so you can communicate consistently without designing from scratch every time.
06
10 mockups
Brand applications in print, digital and outdoor. So you can see how the brand lives in the real world.
07
Brand Manual
The complete guide for using your identity consistently. What you can do, what you can't, and how to apply each element.
08
Editable files
Everything in PNG, JPG and PDF. To print, publish and share from day one.
09
2 revision rounds + ongoing support
Client portal in Notion and Trello. Check-ins every 20 days. Two revision rounds included in the process.